local business make more money

Busybiz.com.au
Online Marketing for Local Business

ABN 54119052889

02 9527 5259
0450 458 410

Jon Lonergan

You can make MORE money in this Recession

You can do it by keeping in touch with your current customers and growing your business organically - through referrals, that is, word of mouth.

Busybiz will send an entertaining newsletter on your behalf, to your customers automatically once a month over the internet, to keep them engaged with your business.

It doesn't even matter if you don't have your customers' email addresses yet as there are simple cheap techniques to get those addresses easily. You can also get the email addresses of complete strangers easily. So long as people are walking by your business, they can be enticed into sharing their details with you for you to keep in touch so that when the time comes for them to be buyers, you're the one they think of.

Why not just buy ads in the localpaper?

Have you ever wondered how effective your marketing offers are? Just putting an ad in the paper doesn't tell you if the ad is what brought the new person to the shop but using email you can change your offer every week or even every day at minimal cost. then you can measure the response. Simple instuctions for the reader to print out the email and bring it in for the deal will let you know which offer is working and what time of the year it works.

When you find which works best just do it again until it stops working.

Also the customer can forward the email when they want to who knows how many people, unlike newspapers which only last a few days in people's awareness and are a bulky hassle to give to others.

Three other reasons:

1 COST
Most of your money is totally wasted using conventional media. That means that out of everyone who get the paper most will not read the ad.
But of course you can check that easily. Just ask the new customers if they saw the ad - most will say no.

The St George Sutherland Leader charge for 1 module ad (there are 32 modules to a full page) is $203.50 and $400 extra for colour (November 2008 - here is the link to the rates page I copied; to check for yourself, just Click Here). That's for only one edition and it comes out twice a week. How long will your ad be around for people to notice it? Do you read old copies?
Other local papers are too costly as well

However, Busybiz can send out YOUR newsletter over the Internet to ALL of your registered customers for less than $100 per month!
To show you how effective this is, consider this: when I rang one local paper to find out if I could put an ad in with just my website address, they refused!
"Oh no we don't advertise website addresses only."
They won't put ads in, apparently, if it means they don't make lots of profit. They realise the real ad would be on the web - their most important competitor.

2 and 3 TIME and CONVENIENCE
Can you send out a notice 24 hours beforehand specifically to your current customers about special deals for them, or emergency changes in operating hours, or anything ese you can think of? No. If you rang up all your customers, how long would it take and what would it cost, even at apprentice rates?
You can do just that with an email marketing system in place.

You also get a complimentary Starter Webpage hosted at www.Busybiz.com.au for those who don't have their own, where people on the intenet can find your details at any time, day or night.

This is like having a magic keyboard where people type in your studio's name and BOING! your ad appears.